Lesson 1: Print marketing is perishing. Most customers rely on the internet, realtors, target marketing and reliable personal networks to buy and sell homes. It is nice to see your home in the newspaper, but these types of ads are less effective than other new and creative alternatives that you should explore.
Lesson 2: Tour your competition and adjust your pricing accordingly. You should not settle on an offer price for your home until you have seen the inside of other homes that are currently listed in your desired price range. Search Competing CT Real Estate Properties Now.
Lesson 3: Take energy efficiency seriously. Buyers are taking notice of home materials and systems that save energy, natural resources and dollars. Consider upgrading inefficient systems and researching green options. Also, don’t forget to effectively market these aspects of your home.
Lesson 4: Own your buyer profile. You understand the type of buyer that would want your home more than anyone else. Spend time exploring prospective buyer traits with your realtor and sharing your own personal networks to shape target marketing strategies. Also, consult with me for innovative target marketing ideas that can save you money on the cost of selling your home both before and after you list it.
Lesson 5: Homes are not sold in a vacuum. Know your community’s demographic information and research the types of preferences that are prevailing among new buyers. These preferences shift dramatically over time. Newly relocated companies may drive a specific type of demand. Also, large groups of people relocating from different regions or countries might bring new perspectives and needs.
Lesson 6: Market your community. Include details regarding city development plans for parks, schools, new residential and senior living. These factors will be of interest to prospective buyers moving into the area.
Lesson 7: Size doesn’t matter as much as you think. When customers look at homes of similar size they quickly turn to other factors to make their buying decisions and value judgments. These include flow, functionality, sunlight, landscaping, materials, creative design elements and energy efficiency.
Lesson 8: Know your house style. Marketing is only effective when it is accurate. Know the terms and names used for your house features and take pictures to expose both the perceived strengths and weaknesses of your home. Your home flaw might be someone else’s favorite feature. Try to be objective and show off your entire home accurately.
Lesson 9: Do your own inspection. In addition to exposing items that need to be fixed or improved, an inspection can provide ideas about how to market your home. Mention of building material and construction, and heating/cooling systems will resonate with selective buyers.